Marrow Coffee Roasters
A single-origin roastery site built around a warm, tactile identity, carried through to an online ordering flow.
Websites made by hand, one at a time.
I'm Kelen McDonald. I design and build sites for small businesses and independent creators. Bespoke work, not a template with your logo swapped in.
Or write to contact@kelenmcdonald.com
Taking on a small number of new projects. Clients can be anywhere, no local requirement.
Selected work
Three projects, built to show range
Designed and built end to end: identity, layout, and the code that ships it.
All three are self-directed concept projects: speculative pieces I designed and built to demonstrate range. They are not completed client engagements, and nothing here reports real client results.
Faraday Studio
A portfolio site for a two-person architecture practice, built so the project photography leads and the interface stays out of the way.
Loom & Line
A small-batch textile shop with a product grid designed to feel like flipping through a printed catalog.
What I do
Three things, done properly
Most projects use all three. Some only need one, and that's fine too.
Brand identity
Your brand, carried through every page
I use your logo, color, and type to guide every layout decision: spacing, hierarchy, what stands out and what doesn't. The finished site actually feels like it belongs to your brand, not just decorated with it.
Web design
Every page, designed with intent
Before any layout gets drawn, I work out what each page needs to accomplish: a booking, a purchase, a message in your inbox. Everything on the page serves that goal, so visitors know exactly what to do next.
Development
Built by hand, fast and responsive
Written from scratch, with no page-builder plugins and no bloated templates. The result loads quickly, works on every screen, and when you want something added or changed later, I can make it happen quickly and affordably.
Understanding what the site actually needs to do, for the people who'll actually use it.
About
Hi, I'm Kelen McDonald
I design and build websites for small businesses and independent creators. Every project starts the same way: understanding what the site actually needs to do, for the people who'll actually use it.
Then I sketch, design, and build it by hand. No drag-and-drop templates standing between your business and how it looks online.
“Studio” is framing, not a team. It’s me, start to finish.
- Response time
- I read and reply to every message myself, usually within a couple of days.
- Where
- Clients can be anywhere, no local requirement.
- Practice
- Solo. I design and build everything myself!
Start a project
Tell me what you're building
A sentence or two about your business and what the site needs to do is plenty to start. I read every message myself!